+44%
Revenue YoY
while spending 11% less
+44%year-on-year revenue with 11% less ad spend
+44% revenue year-on-year. +61% ROAS improvement. 11% less spend. A commercially focused rebuild across three advertising platforms.
When we were first introduced to Jamie we had had several relationships with larger media agencies who promised a lot and delivered little. We were tired of having weekly calls explaining that cost is as - if not more - important than revenue gained. If the revenue doesn't pay the advertising bill plus some profit, then we are just busy fools.
It's so hard to get a media partner who understands this and who is willing to always stay above the minimum ROAS. The Paid Media Company are this agency - Jamie completely understands the struggles a small business can face and why media spend has to be constantly monitored and scaled back and forth dependent on the circumstances. He has used his extensive knowledge to help stabilise where we were when we started with him and then find an upward trend in Google Ads, Microsoft Ads and Amazon.
He doesn't try to bamboozle us with jargon and statistics and graphs but talks plain English about what he's doing and why. We have no hesitation in recommending Jamie and The Paid Media Company.
When Pet Rebellion approached us in 2025, their paid search performance wasn't aligned with their growth targets. Their primary focus was Google Ads, but the channel had been struggling to hit their internal ROAS goal of 3 - the minimum threshold for profitable scaling. Budget wasn't the issue; efficiency was. With inconsistent performance and underutilised platforms, the brand needed a fresh perspective and a more strategic approach.
From the outset, our goal wasn't to scale spend - it was to fix the foundation.
We implemented a strategy centred around account hygiene, product feed optimisation, campaign restructuring and goal-led measurement. With the ROAS benchmark firmly in place, we rebuilt the account with efficiency at the core: minimising waste, increasing return, and ensuring every pound spent worked harder.
Once the target ROAS was consistently achieved, the strategy naturally shifted toward growth - but always underpinned by profitability.
With Google Ads firmly under control, we expanded our partnership into Microsoft Ads and Amazon Ads. Microsoft, a historically underperforming channel for Pet Rebellion, is now delivering 38% YoY revenue growth since switching management - proving once again that the right strategy, aligned to client goals, can transform any channel.
Efficiency isn't just about cutting spend - it's about realigning activity with commercial objectives. Pet Rebellion is now in a position to scale with confidence, knowing the structure is solid, the numbers are consistent, and the strategy is built for sustainable growth.
This partnership is a prime example of what happens when you put client goals first and build the strategy around that. With January 2026 being one of their best-performing months ever on Google Ads, the momentum continues and the next phase is about scaling smarter.