GA4, Google Tag Manager, conversion tagging, and reporting dashboards — set up correctly so your campaigns optimise towards the right goals and your decisions are grounded in reliable data.
Every pound you spend on paid media is being directed by your tracking setup. If conversions are misfiring, events are being counted twice, or the wrong goals are being fed into Smart Bidding — your campaigns are optimising in the wrong direction. And that problem compounds over time.
Accurate tracking isn't a technical nicety. It's the foundation that everything else depends on. I treat it as the first thing to establish before any paid spend begins — and a tracking audit is often the most revealing work I do with a new client.
Book a Free Discovery CallThe right events firing at the right time — no duplicates, no misfires, no missing revenue data.
Clean conversion data fed into Google Ads so automated bidding optimises towards real business outcomes.
GA4 as an impartial source of truth — separate from what the ad platforms claim credit for.
Dashboards and reports that show what actually matters — without requiring you to dig through raw data.
From the tag management layer through to reporting, each component is configured to give you reliable, actionable data.
GTM implemented as the central tag management layer — so all tracking tags (GA4, Google Ads, Meta Pixel, and others) are managed in one place, without requiring developer changes every time something needs updating.
GA4 property set up correctly, key conversion events configured, internal traffic filtered, and GA4 linked to Google Ads — so you have an independent view of performance that the ad platforms can't inflate.
Google Ads conversion actions and Meta Pixel events set up and verified — firing on the right pages, at the right moment, with transaction values passed through where relevant. Checked against the raw data, not just assumed to be working.
Custom dashboards built around the metrics that matter for your business — pulling data from GA4, Google Ads, and other platforms into a single view, so you can see what's happening without switching between tools.
Most established accounts have tracking issues they're not aware of — and those issues have real cost implications.
Every tag, every conversion event, every linked property — checked against what's actually firing in the real world, not just what the settings say.
Duplicate tags, misfiring events, wrong conversion windows, missing revenue data — all documented with clear explanations of the impact on campaign performance.
Issues resolved through GTM with verification at each step — then a post-fix check to confirm everything is recording correctly before relying on the data.