Google Shopping, Meta Ads, Amazon Ads and remarketing — managed together to drive revenue at a ROAS that makes commercial sense. Not just clicks. Actual sales.
Running paid ads for an eCommerce brand isn't the same as running them for a service business. Product feed quality, ROAS targets, seasonal budget planning, margin-based bidding, and cross-channel attribution — these require a specialist approach, not a one-size-fits-all template.
We manage paid media across the full eCommerce channel mix — Google, Meta, Amazon and beyond — with a commercial understanding of what drives profitability, not just top-line revenue.
Every decision is made with your margin in mind. Because hitting a ROAS target that loses money isn't success.
Product title optimisation, feed health, and Shopping campaign structure that converts.
Bid strategies built around your actual margin thresholds — not arbitrary efficiency metrics.
Budget planning and campaign preparation around peak periods, before the competition ramps up.
Google, Meta and Amazon managed together with consistent tracking and a unified strategy.
We manage the full eCommerce paid media mix — each channel with its own strategy, reporting and optimisation cadence, all working towards the same commercial goal.
Shopping campaigns are the engine of most eCommerce paid media strategies. We handle product feed optimisation, campaign structure, ROAS-based bidding and Performance Max asset management — making sure your products show up when buyers are ready to purchase.
Meta is where eCommerce brands build demand and recover it. We run top-of-funnel prospecting to reach new audiences, and bottom-of-funnel retargeting to bring back visitors who didn't convert — with creative strategy and audience structure built around your catalogue.
For brands selling on Amazon, the platform's own advertising is essential — buyers on Amazon are already in purchase mode. We manage Sponsored Products, Sponsored Brands and Sponsored Display campaigns to maximise visibility and capture high-intent shoppers at the point of decision.
Most visitors don't buy on their first visit. A well-structured remarketing strategy across Google, Meta and beyond keeps your brand in front of the right people across the full purchase journey — from first browse to final checkout.
The results have been phenomenal. Our Google Ads and Meta campaigns are now working harder than they ever have, and we're seeing strong returns across every channel. Jamie doesn't just manage the ads — he understands the business behind them.
For most ecommerce brands, Google Shopping and Meta Ads form the core of a paid media strategy — Google captures high-intent shoppers actively searching for products, while Meta builds demand and recovers lost visitors through retargeting. Amazon Ads is essential for brands selling on the platform. The right mix depends on your product type, average order value, and where your customers spend their time.
Google Shopping campaigns are structured around your product catalogue, with separate campaigns or ad groups for different product categories, price tiers, or margin levels. Strong product feed data — accurate titles, descriptions, images, and GTINs — is the foundation. We also manage Performance Max campaigns alongside standard Shopping to maximise coverage while maintaining control over budget allocation.
A good ROAS target depends entirely on your product margins. A brand with 60% gross margins can sustain a much lower ROAS than one with 20% margins. As a rough guide, many UK ecommerce brands target a blended ROAS of 4x to 8x — but the right figure for your business should be calculated from your margin structure and overhead costs, not benchmarked against industry averages.
Seasonal planning is a core part of ecommerce paid media management. For key periods like Black Friday, Christmas, and summer sales, campaigns are prepared weeks in advance — creative assets are ready, budgets are pre-agreed, and bid strategies are adjusted for increased competition. The goal is to be fully prepared before the peak rather than scrambling once it starts.
Yes. For brands selling on Amazon, we manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns alongside Google and Meta. Having all three channels managed together means the overall strategy is coherent and budget is allocated based on where it drives the best commercial return — not split across separate agencies with no shared view of performance.
To get started with Google Shopping, we need access to your Google Merchant Centre account and your product feed — which can be a data feed file or connected directly from your ecommerce platform. For Meta, we need your product catalogue and Pixel access. A brief onboarding call covers everything we need before campaigns can be built and launched.