Want to run your own ads — properly? I'll build the right foundation, train your team, and make sure you have everything you need to manage and grow it with confidence.
Running your ads in-house can be the right move — but only if the groundwork is solid. Too many businesses dive straight in, burn budget on poorly structured campaigns, and conclude that paid media just doesn't work for them. It does. The setup just wasn't right.
That's where consulting comes in. I work directly with you and your team to understand your business, your goals, and the channels that make sense — then build everything properly from scratch and train you to run it yourselves.
Whether you want me in your office every week, a series of training sessions, or a one-time account build with a full handover pack — the engagement is built around what you actually need.
Your ads. Your team. My expertise to get it right.
Start the ConversationEvery engagement starts with understanding your goals, your margins, and your team's existing knowledge. Nothing is copy-pasted — it's all built specifically for you.
Not a slide deck and a wave goodbye. Training is done in the actual accounts, on the real campaigns, so your team leaves knowing exactly what to do and why.
The scope is shaped by your needs, but here's what a typical engagement covers.
A thorough review of your current setup — existing accounts, tracking, spend history, and what's worked or hasn't. If you're starting from scratch, this becomes a channel strategy session.
Campaigns built the right way — proper structure, keyword strategy, audience setup, ad copy, and bidding logic. A clean foundation makes everything that follows easier to manage and optimise.
Conversion tracking, GA4, and Google Tag Manager configured correctly from the start. You can't optimise what you can't measure — this is non-negotiable and often the part most teams get wrong.
Hands-on training in the actual platforms your team will be using — Google Ads, Meta, Microsoft, or whichever channels make sense for your business. Delivered in-person at your office or remotely, on a schedule that works for you.
Simple, clear reporting set up so your team can see what's performing and what needs attention — without needing to dig through platform interfaces every time. Built around the metrics that actually matter.
A clear reference document covering how your accounts are structured, what to check each week, how to interpret the numbers, and what to do when things change. So the knowledge doesn't leave when I do.
Consulting engagements are priced individually — because the scope varies significantly depending on what you need. A few of the factors that shape it:
Whether you want one platform or several — Google, Meta, Microsoft — each adds to the scope of the build and training required.
Training one person is different to training a team of five. Group sessions, individual walkthroughs, and follow-up support all factor into the engagement.
Some clients want a one-time build and handover. Others want regular office visits — weekly, fortnightly, or monthly — to check in, review performance, and keep the team sharp.
Ad hoc consultancy — available by phone or email when questions come up — can be included as part of a retainer arrangement for those who want ongoing access without full account management.
All consulting is charged at a premium day or half-day rate. Get in touch and I'll put together a proposal based on your specific requirements.
You're growing, you want more control over your ad spend, and you'd rather develop internal capability than rely on an agency long-term. This is built for exactly that transition.
You've had a go but the results haven't been there. Before writing off paid media entirely, it's worth getting the structure right — the problem is rarely the platform, it's the setup.
You've got people who understand the basics but the accounts have grown organically and chaotically. A proper audit, restructure, and training programme can make a significant difference.
Your team runs the day-to-day, but you want a senior pair of eyes reviewing strategy and performance on a regular basis — a consultancy relationship rather than full outsourcing.