Find Out Exactly Where Your Ad Budget Is Going

A detailed, honest review of your paid ad accounts. No agency sales pitch. Just clear findings and priority actions you can take — whether you work with us or not.

Book Your Free Audit Send a Message Instead

Delivered within 3–5 working days · Read-only account access · No commitment required

Eight Areas. Every Audit.

We go beyond surface-level metrics and look at the decisions behind your account — the ones that are either compounding results or quietly draining budget.

Account Structure

Are your campaigns and ad groups organised in a way that gives the algorithm clean signals? Poor structure is the root cause of most underperforming accounts.

Keyword Strategy

Are you targeting the searches that actually convert? We check for keyword cannibalisation, missing intent layers, and match type choices that are bleeding budget.

Bidding & Budget

Is your bid strategy aligned to your actual goal — revenue, leads or ROAS? We look at whether your budget is weighted where it'll make the biggest commercial difference.

Ad Copy & Creative

Are your ads compelling enough to win the click at the right price? We review headlines, descriptions, extensions and creative alignment with your landing pages.

Landing Page Alignment

Relevance between ad and landing page is one of the biggest conversion killers. We check whether your ads are sending people to the right place with the right message.

Conversion Tracking

Without accurate tracking, every optimisation decision is a guess. We verify your conversion setup, check for double-counting, and flag any data gaps.

Audience & Targeting

Are you reaching the right people? We review your audience layers, remarketing lists, demographic targeting and exclusions to tighten who sees your ads.

Wasted Spend

The quick wins. Search terms, placements and campaign settings that are burning budget without contributing to results — and the specific actions to stop them.

A Report That's Actually Useful

Not a PDF full of graphs you already have access to. A written breakdown of what's working, what isn't, and exactly what to do about it — in plain English.

Written audit report A clear, structured breakdown of every area reviewed — findings, context and recommendations.
Prioritised action list What to fix first, what can wait, and what's genuinely not worth your time — ranked by impact.
Quick wins you can implement today Changes you or your current agency can make immediately without waiting on anything else.
An honest account health summary A straight-talking assessment of where things stand — not softened to protect anyone's feelings.

Who is this for?

Business owners running their own ads

You've set up campaigns and they're running — but you're not sure if the results you're seeing are as good as they should be.

Businesses with a current agency

You're paying for management but struggling to get clear answers on what's actually being done and whether it's working.

Businesses new to paid media

You're considering starting paid ads and want an expert view on what a well-structured setup would look like for your business before committing budget.

Free
No strings attached
no obligation to become a client
3–5
Working days
typical turnaround time
8
Areas reviewed
in every audit, every time

Jamie's knowledge of paid media is exceptional. From our very first conversation, it was clear he understood not just the platforms, but the commercial thinking behind them. He took time to genuinely understand our business and what success looked like for us.

Common Questions

Is it actually free?

Yes. No credit card, no hidden fees, no obligation to become a client. The audit is free because it's the best way to show you what working together could look like — but there's no pressure.

What do you need from me?

Read-only access to your ad account(s) — Google Ads, Meta Ads Manager or Microsoft Ads. You keep full control and can revoke access at any time. We'll walk you through how to share access if you need help.

Do I need to be spending a minimum amount?

No minimum spend required. The audit is most valuable once you've had campaigns running for at least a few months — but if you're just starting out, we can audit your setup before you commit significant budget.

Which platforms do you audit?

Google Ads, Meta Ads (Facebook & Instagram), Microsoft Ads, and Amazon Ads. If you're running across multiple platforms, we can audit all of them.

What happens after the audit?

You receive your report, we walk through the findings together on a call, and then it's entirely up to you. Some clients implement the recommendations themselves, others ask us to take on the management. Either way, there's no pressure.

Ready to See What's Really Going On?

Book a call and we'll get your free audit booked in. You'll have a written report and clear priority actions within 3–5 working days.