Plain English. No jargon. Here's exactly what data we collect, why, and what you can do about it.
This policy explains how The Paid Media Company ("we", "us", "I") collects and uses personal data when you visit this website or get in touch. We take your privacy seriously and only collect what's necessary.
Data controller: Jamie Edwardson, The Paid Media Company, Livingston, Scotland. Contact: jamie@thepaidmediacompany.co.uk
When you fill in the contact form on this site, we collect the information you provide: your name, email address, business name, website, approximate ad spend, your message, and your preferred start timeframe. This is used solely to respond to your enquiry and to assess whether there's a good fit between your needs and what we offer.
Legal basis: Legitimate interests (responding to a business enquiry you initiated).
Form submissions are stored securely by Netlify (our hosting provider) and forwarded to our email inbox. We do not add you to any mailing list without explicit consent.
With your consent, we use Google Analytics 4 (via Google Tag Manager) to understand how visitors use this site — which pages are visited, how long people spend, where traffic comes from. This helps us improve the site over time.
Legal basis: Consent (you can accept or decline via the cookie banner).
Analytics data is anonymised and aggregated. We do not use it to identify individuals.
With your consent, we run paid advertising campaigns via Google Ads and Meta Ads (Facebook and Instagram). These platforms may set cookies and use pixels to measure the performance of our ads, attribute conversions, and — where consent is given — show relevant ads to people who have previously visited this site (remarketing).
Google Ads uses conversion tracking to measure when someone completes an action on our site after clicking an ad (such as submitting an enquiry form). It may also use your visit data to build remarketing audiences. This is controlled via the Google tag managed through Google Tag Manager and respects Consent Mode v2 signals.
Meta Pixel (Facebook/Instagram) tracks visits and actions on this site to measure ad effectiveness and, where consent is given, to build custom and lookalike audiences on Meta's platforms. Meta may combine this data with information it already holds about you as a Meta user.
Legal basis: Consent (advertising cookies are only set if you accept via the cookie banner). You can withdraw consent at any time.
If you decline advertising cookies, our ads may still appear to you on Google and Meta, but they will not be personalised based on your visit to this site, and conversions will not be attributed to specific ads.
If you book a call using our Calendly scheduling tool, Calendly collects your name, email address, and any other details you enter during booking. This data is handled under Calendly's own Privacy Policy. We receive your booking details to prepare for and conduct the call.
Legal basis: Legitimate interests (conducting a business meeting you have requested).
Cookies are small text files stored in your browser. We use them only as described below. You can control non-essential cookies through the banner shown on your first visit, or by clearing your browser cookies at any time.
These are required for the site to function correctly and cannot be disabled.
| Name | Provider | Purpose | Expires |
|---|---|---|---|
| tpmc_consent | This site | Stores your cookie consent choice so we don't ask again on every visit. Stored in localStorage, not a cookie. | 6 months |
Set only if you accept cookies via the cookie banner.
| Name | Provider | Purpose | Expires |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number as a client identifier. | 2 years |
| _ga_* | Google Analytics | Used to persist session state for Google Analytics 4. | 2 years |
| _gid | Google Analytics | Stores and updates a unique value for each page visited. | 24 hours |
Set only if you accept cookies via the cookie banner. Used to measure ad performance and, where consent is given, to enable remarketing.
| Name | Provider | Purpose | Expires |
|---|---|---|---|
| _gcl_au | Google Ads | Used by Google Ads to store and track conversions from ad clicks. | 3 months |
| _gcl_aw | Google Ads | Stores the Google click ID (GCLID) from the last ad click, used to attribute conversions. | 3 months |
| _fbp | Meta (Facebook) | Used by Meta to deliver, measure, and improve the relevance of ads shown on Facebook and Instagram. | 3 months |
| _fbc | Meta (Facebook) | Stores the Meta click ID (fbclid) from the last Facebook ad click, used for conversion attribution. | 3 months |
Calendly may set its own cookies when you use the scheduling tool embedded on our contact page. These are governed by Calendly's Privacy Policy.
We do not sell your data. We do not share it with third parties for marketing purposes. The only parties who may receive your data are:
All third-party providers listed above have Data Processing Agreements in place and comply with UK GDPR.
Under UK GDPR you have the following rights regarding your personal data:
To exercise any of these rights, email jamie@thepaidmediacompany.co.uk. We will respond within 30 days.
This website is served over HTTPS. Form submissions are transmitted securely to Netlify. We do not store payment card information or sensitive personal data. Access to enquiry data is limited to Jamie Edwardson only.
Some of our third-party providers process data outside the UK/EEA:
All international transfers are subject to appropriate safeguards in line with UK GDPR requirements.
We may update this policy from time to time. The "last updated" date at the top of this page will always reflect the most recent version. Continued use of the site after changes are posted constitutes acceptance of the updated policy.
For any privacy-related questions or to exercise your rights, contact Jamie Edwardson at jamie@thepaidmediacompany.co.uk.