I Know the Stage as Well as the Screen
I'm not just a paid media specialist who happened to take on a Fringe client. I'm an amateur theatre performer and a lifelong theatre fan — which changes how I approach this work entirely.
Outside of running campaigns, I perform on stage myself. I know what goes into a production — the months of rehearsal, the creative decisions, the nerves before opening night, and what a full house actually feels like versus rows of empty seats. This isn't a category I'm learning about from a brief.
I'm also a genuine, passionate theatre audience member. I attend shows regularly, I understand what makes a Fringe listing compelling versus forgettable, and I can look at your show's marketing materials with the eye of someone who actually buys tickets — not just someone who optimises click-through rates.
That matters because the best Fringe ads don't feel like ads. They feel like a recommendation from someone who's seen something great. I know how to communicate what makes a show worth seeing, not just where it is and how much it costs.
Add a decade of professional paid media experience across Google Ads, Meta Ads, and beyond — and you have someone who understands both the art form and the mechanics of getting audiences into seats.
Amateur Theatre Performer
I perform on stage myself. I understand the culture, the craft, and the stakes — not just the marketing brief.
Lifelong Theatre Fan
I attend shows regularly and buy tickets like a real audience member — so I know what makes Fringe marketing actually work on people.
10+ Years Paid Media Experience
Campaigns managed across Google Ads and Meta Ads at scale — from solo performers to large productions.
Direct, Fast, No Handoffs
You deal with me throughout. The Fringe moves fast — so do I. No account managers, no briefing chains, no delays.
