Search, Shopping, Performance Max, and YouTube — managed with the structure and discipline that separates accounts that grow from ones that plateau.
Most Google Ads accounts that plateau do so for the same reason: not budget, not competition — structure. When campaigns are built well from the outset, scaling is straightforward. When they're not, adding spend tends to make things worse, not better.
Every account I manage starts with clear architecture: intent-based campaign separation, tightly themed ad groups, match types chosen for control not just reach, and bidding strategies matched to the data available. That foundation is what makes growth predictable.
Book a Free Discovery CallCampaigns organised around how people search, not just what you sell.
Accurate conversion data so Smart Bidding optimises in the right direction.
Regular search term reviews to keep spend on the traffic that matters.
Budget moved towards what's working — not spread evenly across everything.
Full coverage across Google's key formats — each chosen and structured based on your goals, not just what Google recommends.
The highest-intent format available — capturing people actively searching for what you offer. Keyword strategy, match type selection, ad copy, and landing page alignment all work together to bring in qualified traffic at a cost that makes sense.
Product feed setup, optimisation, and campaign management for e-commerce brands. Strong product data and smart campaign structure are what separate Shopping accounts that return healthy ROAS from ones that bleed spend.
PMax has its place — particularly for e-commerce brands with strong creative assets and clear conversion goals. I'll structure it to complement your Search campaigns rather than cannibalise them, with proper audience signals and asset groups by product category.
Video ads across YouTube for awareness, consideration, and demand generation. Particularly effective for brands where showing the product or service in action makes a meaningful difference to conversion intent.
A clear summary every week — what's working, what's changed, and what's next. No jargon.
A dedicated call every month to review results and align on the next period's focus.
See performance at any time — no waiting for a report to find out how your campaigns are doing.
Your tracking is verified before a single pound of budget is spent. Bad data costs more than any management fee.
Regular bid adjustments, search term reviews, ad copy testing, and audience management — not a set-and-forget approach.
No account managers or handovers. You speak directly to the person running your campaigns.
Google Ads management fees typically range from £500 to £1,500 per month depending on the scope of work, number of campaigns, and account complexity. This is separate from your ad budget, which is paid directly to Google. Most businesses starting out should budget at least £1,000 to £2,000 per month in ad spend to generate meaningful data and results.
Google Ads can generate clicks and enquiries from day one, but meaningful optimisation takes longer. Most campaigns require 4 to 8 weeks of data before bidding strategies and targeting can be properly refined. The first month is largely about gathering data; months two and three are where performance typically improves significantly.
There is no minimum imposed by Google, but in practice you need enough budget to gather sufficient conversion data for the algorithm to work effectively. For most UK businesses, a minimum of £1,000 per month in ad spend is recommended. Highly competitive industries like legal or finance may require considerably more to compete.
Yes. While The Paid Media Company is based in Livingston, Scotland, we work with businesses across the UK. Google Ads management is handled remotely — everything is managed online with weekly updates and monthly strategy calls, so location is no barrier.
Management includes campaign strategy, keyword research, ad copy creation and testing, bid management, negative keyword reviews, audience management, and conversion tracking verification. You also get a live reporting dashboard, weekly performance updates, and a monthly strategy call — plus direct access to Jamie, not an account manager.
You get access to a live reporting dashboard so you can check performance at any time. On top of that, you receive a written weekly summary covering what has changed, what is working, and what actions are being taken. A monthly strategy call is also included to review results and align on the next period.
A practical breakdown of when to use each, how to split your budget, and which delivers better ROI for different business types.