Five free tools built for businesses that want to understand their numbers before committing to ad spend. No sign-up. No catch. Just clarity.
Enter your current spend, CPC, conversion rate, and order value. Then drag sliders to model what happens when you improve conversion rate, reduce CPC, increase budget, or grow average order value. Your single most useful planning tool.
Open Calculator eCommerceMost eCommerce businesses don't know their break-even ROAS. Enter your selling price, cost of goods, shipping, and payment fees — and get the exact ROAS your campaigns need to hit before you make a penny of profit.
Open Calculator Audit ToolMost accounts waste 20–40% of their budget. This tool estimates where yours is leaking — poor Quality Scores, broad match without negatives, audience inefficiency, and suboptimal bidding — and what recovery is worth.
Find the Waste Lead Gen / B2BFor service businesses and B2B: map your entire funnel from ad clicks to closed deals. See cost per lead, cost per client, revenue per pound spent, and four instant what-if improvements to show where the biggest gains are.
Open Calculator 25 IndustriesSelect your industry, enter your budget, and see estimated clicks, leads, and revenue based on real UK CPC benchmarks. Includes a budget comparison table and honest competition assessment for your sector.
Estimate My Budget Free ServiceCalculators show what's possible. A proper audit shows exactly what's happening in your real account — what's working, what's wasted, and what a properly managed campaign could achieve for your business.
Request Your Free AuditToo many businesses jump into ad spend without knowing their numbers. These tools exist to change that — and to give us a real conversation starter before we ever talk about working together.
Every tool here is designed to genuinely help you understand your numbers — whether you work with us or not. We believe informed clients make better partners.
When a potential client arrives on a call already knowing their break-even ROAS and conversion rate, we can skip the basics and get straight to the strategy that matters.
The benchmarks in these calculators are based on real UK Google Ads performance data across our experience in the industry — not made-up numbers designed to impress.