Wasted Ad Spend
Estimator

Most Google Ads accounts waste 20–40% of their budget. Enter your details and find out how much is likely slipping through the cracks.

Your Campaign Details

£

1 (Very Poor)10 (Excellent)

Google Ads shows QS per keyword. Meta shows "Below Average / Average / Above Average"

All BroadAll Exact

Broad match + no negatives = significant wasted spend

NoneComprehensive
NoneTightly Defined
Default / UntouchedActively Managed
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Enter your monthly spend and adjust the sliders on the left to estimate your wasted budget.

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