Enter your product costs and margin to find the exact ROAS your campaigns need to hit before you make a single penny of profit.
The price the customer pays
Unit cost to make / buy the product
Per-order fulfilment cost
Stripe/PayPal typically charge ~1.4–2.9%
What profit margin do you actually want?
Break-even ROAS is the minimum your campaigns need to return before accounting for overhead, staff, or platform costs.
Enter your selling price and cost of goods on the left to instantly see your break-even ROAS.
More Free Tools